From Tour to Enrollment
Parents don't leave tours for lack of information. They leave uncertain. This book gives childcare leaders a practical, pressure-free system for turning tours into enrollments — and enrollments into advocacy.
"A practical approach to consistent enrollment — without pressure, scripts, or gimmicks."
What You'll Learn
A field-tested system for the whole enrollment journey — from first inquiry to lifelong advocate.
Turn tours into conversations
Replace the scripted walkthrough with a human conversation parents actually want to have.
Build trust before information
Parents decide with their gut first. Learn to earn certainty before you pile on details.
Turn objections into opportunity
Objections are unresolved beliefs, fears, and uncertainty — not rejection. Meet them where they live.
Follow up with clarity, not pressure
A follow-up system that converts the undecided without chasing, discounting, or begging.
Strengthen the engine behind it all
The systems, messaging, and team habits that make enrollment sustainable — not seasonal.
Childcare Leaders Are Already Using This
Real operators, real centers, real results from Ben's coaching and systems.
I first met Ben when he became my coach and mentor in helping me grow my childcare center. His guidance, insight, and experience helped us strengthen our continuous enrollment, improve our tours, and better understand the many details of running a successful childcare center. His support played a significant role in helping us continue to grow and thrive. I am truly grateful for the knowledge, encouragement, and impact he had on our journey.
Ben Poswalk was our first business coach and completely changed our lives. He took us from eleven students to more than forty in a single year, and the systems he helped us build have kept our Montessori school fully enrolled and fully staffed ever since. Everything we know about running our business the right way started with Ben.
When I first started working with Ben, I was only six months into owning my childcare center and one of my biggest challenges was figuring out how to increase enrollment and make the school profitable. Ben became such an important source of support during that time. He didn’t just give me generic advice. He helped me look at my business differently, identify what I needed to focus on, and gave me practical strategies to help fill my school. Having someone who understood the childcare industry, believed in what I was building, and could guide me through those early challenges made such a difference. With Ben’s coaching and support, I was able to grow enrollment and turn my school into a profitable business. I’m incredibly grateful for the role he played during such a pivotal time in my journey as an owner.
Meet Ben Poswalk
Ben Poswalk is an educator, preschool executive director, coach, and enrollment specialist. He serves as Executive Director of Paradise Place Preschool in Crested Butte, Colorado, and Director of Business Development at The Child Care Success Company.
Named the 2016 Child Care Marketer of the Year, Ben has spent his career helping childcare leaders grow enrollment without pressure — through trust, clarity, and systems their teams can actually sustain.
From Tour to Enrollment is the complete system, in one book.
Put the Book Into Practice
Get the free companion Toolbox: 16 downloadable tools, worksheets, scripts, and AI prompts that turn the book's ideas into action at your center.
Get the Free ToolboxBe First on Release Day
Pre-order the Kindle edition today and it lands on your device November 17. Or join the launch list and I'll email you the moment it's live.